Aspen app — design review

Three screens, rebuilt back to the direction you signed off on — simple, elegant, authentically Aspen. A native iOS app, not a website. Below the screens: how your feedback shaped every decision, and the DO / DO NOT principles we build to.

Loading
1 · Splash
Real AspenDental wordmark + “The Aspen Group” lockup, quiet brand-family footer. Restrained and premium.
Home
2 · Home
One story: your next visit → Directions, Check in, and the treatment-plan dial (the one blue moment). Apple Liquid Glass tab bar. No filler, no clutter.
Reminder
3 · Appointment reminder
A real iOS lock screen with an Aspen notification — the moment that helps avoid a no-show.
What changed since the last pass: zero serif anywhere · zero cute / AI-flavored copy (every line plain and literal) · real AspenDental wordmark + real Northstar-A app icon · native iOS — real status bar, tab bar, and Apple Liquid Glass · one bright accent per screen. Home leads with your next visit + one Check in (the no-show lever). Synthetic demo data — no patient information.

How your feedback shaped this

Every round below was driven by your direction. This is the path from the first concepts to the set above.

1
Concept & launch the first impression
Explored the splash and home. Your direction: mirror Royal Caribbean’s launch — the logo proud and centered, the family of brands together in the footer. Keep it super simple, super elegant — one story per screen. No stock people photography.
2
Simplify the home cut the clutter
Pared the home to a couple of focused elements — never a payment or balance tile. Plain, non-cute language (“check in for your appointment”). Relative days (“tomorrow”), never a weekday or a date. And the correct Aspen mark.
3
Palette & hero find the feel
Locked a clean pearly-white surface (not cream), with deep navy used sparingly as the signature. Brought back a single, confident progress dial — Royal-style, never over-engineered. The bar you set: Royal Caribbean, Hims, Ralph Lauren, Burberry.
4
The approved direction “I like your design the best”
You picked this as the one — a premium navy hero, one clean card system, a single confident dial, the real Aspen identity. This is the reference we build everything from.
↺
Reset you caught the drift
A pass meant to boost readability drifted toward a generic, web-like feel with copy that felt off-brand. You flagged it right away — it has to feel like a premium, authentically-Aspen app, not a website. We threw it out and went back to the approved direction.
✓
This set rebuilt clean
Back to authentically Aspen and enhanced: real AspenDental wordmark, native iOS with Apple Liquid Glass, one bright accent per screen, plain copy, big and legible. Three screens — Loading, Home, and the appointment reminder.

The qualities your feedback established — and how this design meets them

Distilled from everything across the rounds. Each principle is reflected in the three screens above.

Authentically Aspen. Real AspenDental wordmark, the real Northstar-A, brand navy — never a generic template.
Simple & elegant. One story per screen, generous space. Home is a single next-visit card.
A native app, not a website. Real iOS status bar, tab bar, and Apple Liquid Glass — tight app spacing, not web gutters.
Plain, authentic voice. Every line says exactly what it is — no cute or AI-flavored copy.
Restraint. Deep navy used sparingly; exactly one bright accent per screen (the dial).
Built for our patients. Big, legible type, high contrast, large tap targets — without ever going bland.
Real craft. Real fonts (Figtree + Work Sans, no serif), real depth, premium finish.
Purposeful. The reminder exists to help avoid no-shows; every element earns its place.

The principles we build to

Your feedback, turned into a clear checklist for every screen.

✓ DO

  • Be authentically Aspen — real AspenDental wordmark + real Northstar-A, brand navy.
  • Keep it simple & elegant — one story per screen, room to breathe.
  • Feel like a native iOS app — real status bar, tab bar, Apple Liquid Glass chrome.
  • Write plain, literal copy — say exactly what it is.
  • Use relative days — “Tomorrow,” “Today.”
  • One bright accent per screen — deep navy/blue used sparingly.
  • Big, legible type, high contrast, large tap targets — for our patients.
  • Use the real fonts — Figtree + Work Sans.
  • Hold the premium bar — Royal Caribbean, Hims, Ralph Lauren, Burberry.
  • Enhance the approved design — never regress its craft.
  • Stay focused — a few tight screens at a time.

✕ DO NOT

  • No cute or AI-flavored copy — no filler, no “we can’t wait to see you.”
  • No website look — no web padding, gutters, or spacing.
  • No serif fonts — anywhere.
  • No stock people photos — a location facade if imagery is needed.
  • No pills or stacked loud buttons — no button-on-button.
  • No cost, price, balance, or financing — anywhere.
  • No redundant or repeated content — never say the same thing twice.
  • No cream or tan — it’s a pearly-white brand.
  • No gold or brown — that isn’t Aspen.
  • No weekdays or calendar dates — relative days only.
  • No over-engineered or confusing elements.
  • No placeholder or fake logo — the real mark only.
Private review · TeamTAG · not indexed · synthetic demo data, no patient information